The role of the Strategy Director, Media at Mindstream Media Group is to guide the team toward a plan that makes sense for the clients’ business situations. You consider the broader context – what is our audience thinking, feeling, doing, what are competitors up to, what the creative looks like, and so on. The Strategy Director, Media will not own the actual plan but will give colleagues the critical information to set them on a path to designing the plan to meet your strategy.

The ideal candidate knows how to serve as a link between media, analytics and clients, while artfully communicating with an understanding of how to reinforce a balance between big pictures and details to deliver persuasive and informative content.

Responsibilities:

• Understand situation around the media plans from clients: what is the marketing team trying to do, what are the business goals
• Write internal facing media briefs, translating goals into media objectives
• Recommend audience definitions
• Provide recommendations on budget allocations across types of channels (i.e. ‘50% video formats’, or ‘50% awareness driving channels’)
• Recommend alignments of message/CTA/creative and placements
• Author stories of media plan presentations – communicate overarching strategy and how it will answer the challenges of the business
• Partner closely with the lead analytics team member to inform the design of the measurement strategy, ensure reporting is set up to measure against the strategic imperatives, co-author slides for the regular client reporting meetings
• Collaborate with brand strategists to strengthen strategic tools and approaches
• Bring trendtracking to media planning process
• Provide clients with proactive content and POVs
• Revamp media briefs to go beyond functional information and aim to inspire great work

Requirements:

• Minimum 7 years of experience in strategic planning, marketing strategy, media strategy or creative strategy
• Strong understanding of media planning
• Previous agency experience strongly preferred
• Strong concise creative and business writing skills
• Ability to collaborate across all teams (media + creative + analytics + insights)
• Word, PowerPoint, and Excel skills are required
• Contributes to and helps steer a positive team work environment